Securing Online Advertising

Online advertisement is a major source of revenues in the Internet. In this paper, we identify a number of vulnerabilities of current ad serving systems. We describe how an adversary can exploit these vulnerabilities to divert part of the ad revenue stream for its own benefit. We propose a scalable, secure ad serving scheme to fix this problem. We also explain why the deployment of this solution would benefit the Web browsing security in general.


Year:
2008
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 Record created 2008-07-07, last modified 2018-09-13

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