The early requirements of an IT system should be aligned with the organization’s business imperatives. To understand these imperatives it is necessary to understand the organization’s position within its environment. SEAM for Business is a method designed for analyzing the competitive environment of an organization, including its relationships with its customers, partners, and market regulators. From this analysis, the main requirements of the IT systems can be inferred. We illustrate the use of SEAM for Business with a real project aimed at redesigning the website of a consulting company.