OSCS is a new concept signifying the process by which the firm incorporates open source principles into its business model, as an effective diversification strategy to gain and sustain competitive advantage, in the context of a globally interconnected society. This process entails firms willingly giving up control of a core asset, making it available to the public at large, and encouraging them to build upon that asset collaboratively. The shared asset acts as the subject of interaction between the firm and globally distributed non-employees. These wide-spectrum and large-scale interactions give the firm a global knowledge-bridging competitive advantage.