Process Matters: Empirical Evidence on the Value of Marketing Planning in VC-backed Startups
2005
Details
Title
Process Matters: Empirical Evidence on the Value of Marketing Planning in VC-backed Startups
Author(s)
Gruber, Marc
Published in
Best Paper Proceedings of the Academy of Management
Conference
Academy of Management, Hawaii
Date
2005
Laboratories
ENTC
Record Appears in
Scientific production and competences > CDM - College of Management of Technology > MTEI - Management of Technology and Entrepreneurship Institute > ENTC - Entrepreneurship and Technology Commercialization Chair
Peer-reviewed publications
Work outside EPFL
Conference Papers
Published
Peer-reviewed publications
Work outside EPFL
Conference Papers
Published
Record creation date
2007-03-08