Nematodynamics is the orientation dynamics of flowless liquid-crystals. We show how Euler-Poincar, reduction produces a unifying framework for various theories, including Ericksen-Leslie, Luhiller-Rey, and Eringen's micropolar theory. In particular, we show that these theories are all compatible with each other and some of them allow for more general configurations involving a non vanishing disclination density. All results are also extended to flowing liquid crystals.