Seven unsymmetrical heptamethine dyes with carboxylic acid functionality were synthesized and characterized. These near-infrared dyes exhibit outstanding photophysical properties depending on their heterocyclic moieties and molecular structure. As proof of principle, the dyes were used as photosensitizers in dye-sensitized solar cells. Using the most promising dye, an overall conversion efficiency of 1.22% and an almost colorless solar cell were achieved.