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  4. Measuring and Detecting Virality on Social Media: The Case of Twiter's Viral Tweets Topic
 
conference paper

Measuring and Detecting Virality on Social Media: The Case of Twiter's Viral Tweets Topic

Elmas, Tugrulcan
•
Selim, Stephane  
•
Houssiaux, Celia
January 1, 2023
Companion Of The World Wide Web Conference, Www 2023
32nd World Wide Web Conference (WWW)

Social media posts may go viral and reach large numbers of people within a short period of time. Such posts may threaten the public dialogue if they contain misleading content, making their early detection highly crucial. Previous works proposed their own metrics to annotate if a tweet is viral or not in order to automatically detect them later. However, such metrics may not accurately represent viral tweets or may introduce too many false positives. In this work, we use the ground truth data provided by Twitter's "Viral Tweets" topic to review the current metrics and also propose our own metric. We find that a tweet is more likely to be classified as viral by Twitter if the ratio of retweets to its author's followers exceeds some threshold. We found this threshold to be 2.16 in our experiments. This rule results in less false positives although it favors smaller accounts. We also propose a transformers-based model to early detect viral tweets which reports an F1 score of 0.79. The code and the tweet ids are publicly available at: https://github.com/tugrulz/ViralTweets

  • Details
  • Metrics
Type
conference paper
DOI
10.1145/3543873.3587373
Web of Science ID

WOS:001124276300075

Author(s)
Elmas, Tugrulcan
Selim, Stephane  
Houssiaux, Celia
Corporate authors
ACM
Date Issued

2023-01-01

Publisher

Assoc Computing Machinery

Publisher place

New York

Published in
Companion Of The World Wide Web Conference, Www 2023
ISBN of the book

978-1-4503-9416-1

Start page

314

End page

317

Subjects

Technology

•

Viral

•

Twitter

•

Social Media

•

Infuence

•

Spread

•

Retweet

•

Fact-Checking

Editorial or Peer reviewed

REVIEWED

Written at

EPFL

EPFL units
EPFL  
Event nameEvent placeEvent date
32nd World Wide Web Conference (WWW)

Austin, TX

APR 30-MAY 04, 2023

Available on Infoscience
February 23, 2024
Use this identifier to reference this record
https://infoscience.epfl.ch/handle/20.500.14299/205220
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