We develop a multi-scale approach towards the design of metallic nanoparticles with applications as catalysts in electrochemical reactions. The here discussed method exploits the relationship between nanoparticle architecture and electrochemical activity and is applied to study the catalytic properties of MgO(100)-supported Pt nanosystems undergoing solid-solid and solid-liquid transitions. We observe that a major increment in the activity is associated to the reconstruction of the interface layers, supporting the need for a full geometrical characterisation of such structures also when in-operando.