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  4. When AI Joins the Brainstorm: Impacts of Generative Language Models on Collaborative Divergent Thinking
 
conference paper

When AI Joins the Brainstorm: Impacts of Generative Language Models on Collaborative Divergent Thinking

La Scala, Jérémy Alain  
•
Berney, Manon
•
Gillet, Denis  
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2025
46th International Conference on Information Systems (2025)

Divergent thinking is the key mechanism for generating creative ideas. In collaborative ideation, it leads to the generation of a wide range of creative ideas. But this process can be challenging due to fear of judgment, idea fixation, and the influence of group dynamics. In this paper, we explore how integrating generative language models as an AI peer impacts collaborative divergent thinking. We conducted a randomized controlled experiment (N=96) with four conditions, varying two factors: the structure of idea sharing (live vs. round-based), and the presence of an AI peer generating ideas using a Generative Language Model. Using a mixed-methods approach, we assessed creative fluency, idea elaboration and originality, collaboration, and participants' experience. Results show that AI agents generated more original ideas than human participants, but that exposure to these ideas decreased participants' fluency and originality. Round-based interaction also strengthened collaboration, while decreasing individual fluency.

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Type
conference paper
Author(s)
La Scala, Jérémy Alain  

EPFL

Berney, Manon

University of Neuchâtel

Gillet, Denis  

EPFL

Holzer, Adrian  

University of Neuchâtel

Date Issued

2025

Subjects

Generative AI

•

Originality

•

Human-AI Collaboration

•

Divergent Thinking

•

Computer-Supported Collaborative Work

Editorial or Peer reviewed

REVIEWED

Written at

EPFL

EPFL units
SCI-STI-DG  
AVP-E-LEARN  
Event nameEvent acronymEvent placeEvent date
46th International Conference on Information Systems (2025)

ICIS 2025

Nashville, Tennessee, USA

2025-12-14-2025-12-17

RelationRelated workURL/DOI

Cites

Fostering Innovation with Generative AI: A Study on Human-AI Collaborative Ideation and User Anonymity

https://infoscience.epfl.ch/handle/20.500.14299/241341

Cites

Supporting Brainstorming Activities with Bots in Software Engineering Education

https://infoscience.epfl.ch/handle/20.500.14299/246663.2
Available on Infoscience
October 29, 2025
Use this identifier to reference this record
https://infoscience.epfl.ch/handle/20.500.14299/255366
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