There has been a recent surge of interest in the study of asymptotic reconstruction performance in various cases of generalized linear estimation problems in the teacher-student setting, especially for the case of i.i.d standard normal matrices. Here, we go beyond these matrices, and prove an analytical formula for the reconstruction performance of convex generalized linear models with rotationally-invariant data matrices with arbitrary bounded spectrum, rigorously confirming, under suitable assumptions, a conjecture originally derived using the replica method from statistical physics. The proof is achieved by leveraging on message passing algorithms and the statistical properties of their iterates, allowing to characterize the asymptotic empirical distribution of the estimator. For sufficiently strongly convex problems, we show that the two-layer vector approximate message passing algorithm (2-MLVAMP) converges, where the convergence analysis is done by checking the stability of an equivalent dynamical system, which gives the result for such problems. We then show that, under a concentration assumption, an analytical continuation may be carried out to extend the result to convex (non-strongly) problems. We illustrate our claim with numerical examples on mainstream learning methods such as sparse logistic regression and linear support vector classifiers, showing excellent agreement between moderate size simulation and the asymptotic prediction.