A preliminary assessment of conditions for the industrial manufacture of a new cementitious system based on clinker-calcined clay and limestone, developed by the authors, referred as "low carbon cement" is presented. The new cement enables the substitution of more than 50% of the mass of clinker without compromising performance. The paper presents the follow-up of an industrial trial carried out in Cuba to produce 130 tonnes of the new cement at a cement plant. The new material proved to fulfill national standards in applications such as the manufacture of hollow concrete blocks and precast concrete. No major differences either in the rheological or mechanical properties were found when compared with Portland cement. Environmental assessment of the ternary cement was made, which included comparison with other blended cements produced industrially in Cuba. The new cement has proven to contribute to the reduction of above 30% of carbon - emissions on cement manufacture.