HiRadMat (High Irradiation to Materials) is a new facility at CERN constructed in 2011, designed to provide high-intensity pulsed beams to an irradiation area where material samples as well as accelerator component assemblies can be tested. The facility uses a 440 GeV proton beam extracted from the CERN SPS with a pulse length of up to 7.2 s, to a maximum pulse energy of 3.4 MJ. For 2012, the first year of operations of the facility, nine experiments were scheduled and completed data-taking successfully. The experience gained in operating this unique facility, along with highlights of the experiments and the instrumentation developed for online measurements are reported.