A new Ru complex, cis-di(thiocyanato)(2,2'-bipyridine-4,4'-dicarboxylic acid)(4,4'-bis(2-(5-(2-(4-diphenylaminophenyl) ethenyl)-thiophen-2-yl)ethenyl)-2,2'-bipyridine)ruthenium(II) (named E322) was synthesized for use in dye-sensitized solar cells (DSCs). Higher extinction coeff. and a broader absorption compared to the std. Ru-dye, N719, were aimed. DSCs were fabricated with E322, and the efficiency was 0.12% initially (4.06% for N719, as ref.). The efficiency was enhanced to 1.83% by exposing the cell under simulated sunlight contg. UV-irradn. at short-circuit condition. The reasons of this enhancement are (1) enhanceing electron injection from sensitizer to TiO2 following a shift toward pos. potentials of the conduction band of TiO2 by the adsorption of protons or cations from the sensitizer, or from the redox electrolyte and (2) improving the regeneration reaction of the oxidized dye by the redox electrolyte by the dissoln. of aggregated dye from the surface of TiO2 following the treatment.