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  4. Process Matters: Empirical Evidence on the Value of Marketing Planning in VC-backed Startups
 
conference paper

Process Matters: Empirical Evidence on the Value of Marketing Planning in VC-backed Startups

Gruber, Marc  
2005
Best Paper Proceedings of the Academy of Management
Academy of Management
  • Details
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Type
conference paper
Author(s)
Gruber, Marc  
Date Issued

2005

Published in
Best Paper Proceedings of the Academy of Management
Editorial or Peer reviewed

REVIEWED

Written at

OTHER

EPFL units
ENTC  
Event nameEvent place
Academy of Management

Hawaii

Available on Infoscience
March 8, 2007
Use this identifier to reference this record
https://infoscience.epfl.ch/handle/20.500.14299/3630
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