We predict the existence of a novel type of the flat-top dissipative solitonic pulses, "platicons", in microresonators with normal group velocity dispersion (GVD). We propose methods to generate these platicons from cw pump. Their duration may be altered significantly by tuning the pump frequency. The transformation of a discrete energy spectrum of dark solitons of the Lugiato-Lefever equation into a quasicontinuous spectrum of platicons is demonstrated. Generation of similar structures is also possible with bi-harmonic, phase/amplitude modulated pump or via laser injection locking. (C) 2015 Optical Society of America