Personality is a psychological construct aimed at explaining the wide variety of human behaviors in terms of a few, stable and measurable individual characteristics. In this respect, any technology involving understanding, prediction and synthesis of human behavior is likely to benefit from Personality Computing approaches, i.e. from technologies capable of dealing with human personality. This paper is a survey of such technologies and it aims at providing not only a solid knowledge base about the state-of-the-art, but also a conceptual model underlying the three main problems addressed in the literature, namely Automatic Personality Recognition (inference of the true personality of an individual from behavioral evidence), Automatic Personality Perception (inference of personality others attribute to an individual based on her observable behavior) and Automatic Personality Synthesis (generation of artificial personalities via embodied agents). Furthermore, the article highlights the issues still open in the field and identifies potential application areas.