A record 730 nm parametric conversion in silica fiber from the near-infrared to the short-wave infrared band is reported and analyzed. A parametric gain in excess of 30 dB was measured for a signal at 1300 nm (with corresponding idler at 2030 nm). This conversion was performed in a travelling single-pass one-pump parametric architecture and high efficiency is achieved by a combination of high peak power and a nonlinear fiber with a reduced fourth-order dispersion coefficient.